Senior Marketing and Business Development Manager

Job Description

The Position

As Sr Manager, Marketing and Business Development for China for Renesas Performance Core product line, you will be responsible for all marketing and business development activities in one of Renesas’s fastest growing product lines servicing data center, AI, networking and other performance computing applications.

You will drive business growth in multiple market segments and be the business champion for this product line in China.  You will work closely with the Sales and FAE organization to win design-ins that lead to diversified revenue growth.

Key Responsibilities

  • Engage with major OEMs, ODMs and cloud providers to secure design-wins and ultimately drive revenue growth.
  • Orchestrate Sales and FAEs in product promotion and business development activities.
  • Establish and nurture trusting and productive relationships with key technical and procurement stakeholders in the infrastructure customer base.  The ideal candidate must be able to interact and build trusting relationships across multiple levels in our customer organizations, from power engineers to engineering management, procurement directors and other executives.
  • Understand market and customer requirements and work with Product Managers to define product requirements and improve product roadmaps.
  • Identify market opportunities and collaborate with Product Managers, Sales and Business Unit Management to exploit these opportunities.
  • Research and monitor competition, market dynamics and design windows, and provide recommendations on required responses and/or actions.
  • Prepare and continuously refine customer presentations to best communicate our value proposition.  Ensure customer facing documents effectively communicate desired messages to maximize impact.
  • Define and develop product collaterals, competitive analysis, customer presentations and field training material.
  • Ultimately achieve design-win targets in China.


  • BSEE or related fields with 15+ years of experience in business development, field applications engineering, marketing or related roles.  MSEE or MBA is a plus
  • Understanding of power management applications and products.
  • Experience in data center, servers, telecom, networking and/or computing markets.
  • High energy, self-motivated, and go-getter attitude.
  • Excellent written and oral communications skills.  Ability to present complex concepts in a clear, concise and effective way.
  • Excellent interpersonal skills.  Ability to work effectively with teams located in multiple offices around the world.
  • Ability to collaborate and be effective in a fast-paced environment.
  • Track record of successfully launching products, generating design-wins and ultimately driving revenue growth.
  • This position is based in Mainland China, preferably Shanghai.

Company Description

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Additional Information

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at www.renesas.com.

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

  1. マーケティング
  2. 上海
  3. No




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